Bing with Yahoo!, still a long way to go
Microsoft and Yahoo! joined the forces to create a stronger stand to compete against their common contender Google . They announced the ad-search deal that has the entire world go talking about it, from industry experts to investors, from advertisers to users. But the big question remains that would they be able to gain over the King who rules the virtual space. According to the recent data by the industry analyst comScore, Google holds a total share of 65% of the global market, Yahoo! 16.3% and Bing a mere 9.9%. Microsoft has long being trying to win over Yahoo! and Google in the search market with investing millions to bring an innovative system that would create a distinct picture, but, never managed to do so. Post the deal the situation changes drastically, Bing would simply jump to the second position with adding Yahoo!’s users to its share. Though, even combined share for Bing, post the deal, accounts to be less than that of Google, just 26% which is a big gap for the two g